Live and Active Culture Seal Program

Mission | Public Relations
Live and Active Culture Seal Program | Seal Program Introduction
Seal Program Rules | Live and Active Culture Criteria
Live and Active Culture Sampling | Representative List Of Laboratories
Scientific Research | Government Relations
Benefits of Membership | Member and Officer Listings

NYA Seal Documents:

The National Yogurt Association (NYA) has launched a Live and Active Culture Seal Program for refrigerated cup and frozen yogurt products which contain a significant number of live and active yogurt cultures. The program is designed to facilitate consumer identification of such products through the use of a proprietary logo on the labels of qualifying products. For further information on the Live and Active Culture Seal Program, please contact Leslie Sarasin, NYA's President at (703) 821-0770, or via e-mail at lsarasin@affi.com.

In order to place the NYA Seal on a product's label, or use it in advertising, a producer or distributor must have a state or USDA-certified independent laboratory perform tests on representative samples of its product and certify that the samples meet the criteria for live and active cultures adopted by the NYA Board of Directors.